Why Plagiarism is a serious academic offence

Why Plagiarism is a serious academic offence The plagiarism is identified in student works, the student has been penalized according to plagiarism existing policy by the academic institute in the United Kingdom therefore teachers and students point of view plagiarism is seem as serious academic offence. An the most of international students are not-native speakers and English has a third or second language and due to their earlier education background, grip of English language or communicating as well writing skills are not that standard as an native student, even the culture different play major roll to understand Western Construct of Plagiarism, why the international student facing much challenges then UK students in relation to plagiarism. Why Student Plagiarise: Many international students are not aware regarding plagiarism in their previous education in the home country. On other hand at UK into the class room teacher applying their ideas that student learn academic writing through a process of acquisition Patch writing support their views that students are involving as academic writers, therefore student find difficulty to achieving the balance between reliance on academic books and his own analysis ability. In reality, we are leaving in aged of Information Technology where World Wide Web (WWW) or internet brings the plagiarism for student; the internet has re-articulated the role and meaning of authorship in a number of way or composite techniques. Unfair Practice to Plagiarism In that case, if unintentional plagiarism is a situation where students are unwarily cross the border of academic integrity, now this is the big questions of teacher and academic management weather student will penalized or not, in case of this term plagiarism policy is unfair and practice should be flexible so that students get justice. In this study researcher going to analysis the differences in understanding between home (UK) foundation students and international foundation students as well usefulness of the distinction between intentional and unintentional plagiarism to justice unfair plagiarism practice at UK university through qualitative research. METHODOLOGY The nature of research is subjective so that qualitative research is most suitable for this study and gathering data through pilot questionnaires, with regard to achieving aim of the study issued to comparative statement to plagiarism between international students and UK students and unfair plagiarism practice at UK universities. The questionnaires were set out and design according to findings and self administrative questionnaires distributed to all 38 participants at different colleges and universities campus, included 14 were native students and 24 international students respectively Asians were 10, Africans were 8 and from gulf were 8 and overall respondents rate was 95%. The self administrative questionnaires conducted into the two groups first international students from 14 different countries and subsequent native students within the United Kingdom, the intention of finding and analysis issues of plagiarism and its related topics such as culture and cultural factor, intentional and unintentional plagiarism. All the questions were design in intention of this study and obtained by self administrative questionnaires. International Native Student Plagiarism This chapter intends to investigation and analyzes being collected data through questionnaires and the results explored the key issue in this topic and illustrate appropriate conclusion regarding international student face greater challenges than UK students in relation to plagiarism and unfair practices at UK universities. The table 1 explain that apart from 38 students, 100% native students aware about plagiarism and having a well experience of academic writing where as only 58% international students aware about plagiarism and just 33% students having a experience of academic writing in their under-graduation degree, while 79% native students have a sound knowledge of Harvard references style however just 54% international students knows about Harvard references style. The most of respondents confirmed that they plagiarised and respectively 64% and 63% native and international students copy other people work in their own as well 36% and 46% native and international student copied their some work from internet without acknowledgement, even majority of international student admitted that in your home country from any text book not at problem. In term of culture and plagiarism, 71% international student faces a language and communication skills problem, however respectively 57% and 58% native and international students have a lack of individual value and 57% native and 38% international student having problem with lack of research skills and deep subject knowledge. Respectively 43% and 71% native students has an laziness and overconfident to get works ready within couple of days on other hand 25% and 54% international students has laziness or overconfident on the other side respectively 54% and 50% international students having a pressure to home and they believe to share work with others/friends while just 43% and 29% native students having a pressure from home and believe to share works. Table 1 Results for plagiarism Questions Posed Yes/No Native Students (14) International Students (24) Asian Students (10) African Students (8) Do you know and heard about plagiarism before university Y 14 7 3 N 0 3 5 Do you have educational experience of academic writing in undergraduate Y 14 4 2 N 0 6 6 Do you know what is hardware references style you well informed Y 11 6 3 N 2 4 5 Ever Plagiarised Y 12 9 6 N 2 1 2 Have you copied other people work in your own Y 9 6 5 N 5 4 3 Have you cope and pest from the internet without acknowledgement Y 5 4 5 N 9 6 3 Have you faced a language problem Y 0 7 6 N 14 3 2 Respect of Authority Y 8 9 6 N 6 1 2 Individual Vales (Poor time management, lack of self regulation, fear of failure etc) Y 8 6 4 N 6 4 4 Lack of research skills and deep subject knowledge Y 8 4 3 N 6 6 4 Laziness or Carelessness Y 6 2 3 N 8 8 5 Pressure from home and to write academic standard Y 6 6 3 N 8 4 5 Easier work with friend or sharing work is OK Y 4 6 4 N 10 4 4 Self confident to get work done within couple of days Y 10 4 5 N 4 6 3 Conclusion: The output of this little study describe that international student plagiarism due to, they are not shimmering aware of plagiarism as well references style by the university or college were they attending, even lack of academic writing experiences for their previous study in home country, even some cultural issue such as language problem, lack of research knowledge and presentation skills. Finding from this study students from overseas they cannot easily understand the UK existing practise of Plagiarised so that UK academics intuition should provide and set out the training in referencing skills, academic writing, poor study and research skills and existing plagiarism law. In the regards unfair practice, majority of students unintentionally plagiarised, they are not copy and pest text from the internet, even do not copied work from others and always others works copied from their own words even though lot of students were unintentionally plagiarised in terms of this regards plagiarism practice should be flexible. Part B: This is paragraph about contemporary British people had a rather patronizing attitude with other countries people as well British government policies with the other countries.

Desperation By Stephen King :: essays research papers

Desperation, a recent Stephen King novel, is not just a book, but an experience that leaves the reader frightened, paranoid, and questioning his moral beliefs. Picture, if you will, a lone, crazed Nevada policeman who pulls over vehicles on a lonely desert highway and forcefully takes away their occupants. Whichever of them he doesn’t kill immediately, he locks up in the jail of the small desolate town of Desperation. Among those captured are the vacationing Carver family, whose RV is sabotaged on its way to Arizona. Already incarcerated is Tom Billingsley, a once well-known member of the now slaughtered community of Desperation. They are soon joined by formerly famous, currently old and overweight writer, Johnny Marinville, who is riding across the country on his Harley-Davidson gathering material for a book of short stories. How to escape Desperation isn’t the only unanswered question, though. How could and why would one man single-handedly murder the population of an entire town? How does he have such control over the minds of the animals? Why are they locked up when he could have killed them like every one else? Whatever it is that possesses the body of officer Collie Entraigan can’t last forever, though. After several days his body is falling apart at the seams, and he is bleeding from every orifice. Weirder yet, he is growing several inches a day and is bound to burst soon. Will he? Or are the occupants of the local Desperation jail just backup bodies that the possessor will use when it wears out its current one? If so then what is it? More importantly, who’s next?An intriguing aspect of this book is that there is no real protagonist. King leaves the reader in constant suspense. Frequently changing views, the story follows one character or group of characters for one chapter and then in the next chapter, follows another, often intertwining the time sequences. The overlapping action is interrupted only by flashbacks that allow the reader to sympathize with a particular character’s actions or feelings. These flashbacks are so intricate that it is difficult to believe they are fictional at all. They go into such detail of the life-altering experiences of everyone involved that the reader gets a sixth sense as to how the characters will react to certain situations. Telling the story in this manner allows the reader to see why every character acts the way that he does.

Essay --

‘Myths get thought in man unbeknowest to him’[1]; As a structuralist, Levi-Strauss ‘offers a number of important reinterpretations of the kinds of ideological thought and practice with ‘symbolic anthropology’, within his analysis of the four Winnebago myths, he sheds light on how change within myth reflects Winnebago society universally. Within each of these myths, the way one goes about living their life determines what happens to them after their life on earth comes to an end. Through using Levi- Strauss’ analysis of each of the four myths, I am going to demonstrate how spiritual change occurs within the Winnebago culture and ‘since structure is entirely relational [...] any content can only arise for us out of the form – the kinship, mythological, or social structures with which anthropology confronts us.’ Structuralism is in a way, attempting to ‘create codes by means of which to communicate.’ To be able to u nderstand our own culture it is simply ‘dialectic’, this is as it is content for our own society; yet when looking at ‘alien cultures it can only be structural – containing knowledge of- and, as such part of the subjectivity of our own society which communicates to us the objectivity of another.’ The chapter, which I am evaluating, is primarily based on myths collected by Radin whilst creating his ethnography of the Winnebago culture. Levi-Strauss chose myths that are all of the same belief but they differ slightly in their forms; the person experiences death but each form differs slightly in each myth, which further develops through the ability to renew lives through the act of heroic traits. Within the first myth, warriors die in battle defending their tribe. This highlights the concept of the capital of life... ...ve; that is ambivilant spirits combining good and evil features. So ends the myth.’ Levi-Strauss concludes that that this myth highlights the Winnebago believe that those who live extraordinary lives, yet have qualities that are negative, will neither live nor die.’ Through the use of cross analysis, Levi- Strauss was able to theorise how the people of the Winnebagos interpret and experience how the change affects the spirit of these people. In only pursuing the betterment of the group and not as an individual within the society you are rewarded by the spiritual world, which in turn affects the way in which the members of these tribes act; as they would be punished, which we see with the transformation from human to animal. He demonstrates how we can grasp a good source of information from the symbols that are represented within the culture. [1] Strauss, Levi,

The Micromanager

Although George seems to be a nice man, he is really a true micromanager because he can be persistent and stubborn on a lot of things.   Although he would like to think that he is personable, at work, he insists on getting things done in his own way and keeps track of Shelley’s progress in doing it. He also eats up Shelley’s time in making her accompany him to meetings that take her concentration away from true work. Even at home, he can dictate the time his children need to do certain things like homework. George also insists that at least two press releases are published monthly even when there is nothing to write about. He oversteps on the instructions that Shelley has already given to her own staff which causes additional confusion on the part of their subordinates. Even if Shelley has already asked for assistance in the form of additional staff, he would still rather that she list down her priorities first and do things his way. Shelley obviously detests being bullied into doing what should otherwise be something creative because she does not like George’s leadership style. However, leadership style can affect many people in different ways depending on personality types and the situations they are in. This can be seen in the way Rich Harmon admires George for being innovative and ahead of him in thinking of solutions to his department’s problems. The micromanager is good in doing everybody else’s job but as can be seen in George’s situation, he spends too much time in dealing with the nitty gritty that should be delegated to his subordinates.   As Chief-Executive-Officer, he should be concentrating on motivating his employees to do their work as a team instead of finding the little stuff that they might be doing wrong or finding solutions to small problems that should be the job of his managers. 2. Is it the appropriate style ? Why or why not? (Hint, consider the characteristics of the environment, the employee, the task, leader discretion, etc.) Retronics is in a very delicate situation because its market is going down and it needs to reinvent itself to keep up with the industry.   George’s style cannot be successful in this light because he insists on doing things hands-on while the need of the company is for its head to create new ideas that could bring new life to the crippled corporation. George has his own following and he can be effective to certain types of personalities. However, although there are employees who admire George’s ideas that really help in the development of their departments, he is actually creating followers instead of true leaders because of the dependency culture he is encouraging.   He should instead try to hone his managers’ leadership skills and encourage more innovative ideas that come from below his rank if he really wants to keep up with the new wave in his industry. Otherwise, he would be trapped in solving everybody else’s problems and no one will be overseeing the company. On the other hand, his way of micromanaging Shelley causes her to loose motivation to work because she feels cramped by her position and his leadership style.   It can be assumed that Shelley might not be the only one who feels this way because he is the type who would really delve into the smallest of details of each department to keep him self abreast of what is happening within his company. Aside from embarrassing his managers for overpowering them in their own departments or divisions, George’s style can also cause a lot of confusion and power struggle which can be detrimental to a company who is already trying so hard to survive in an ailing industry. Instead of working towards a concrete goal, his style of management causes factions which can affect the time frame and quality of work that needs to be done. Another negative consequence of George’s leadership style is that his managers will tend to imitate his leadership style and this could cause too much stress in the company.   The pressure that is felt by the subordinates will just result to poor results due to lack of morale. Instead of overseeing and managing, his executives would end up picking on their employees and wasting too much time trying to correct mistakes that could have been done properly if they had the freedom to deal with things individually. George’s leadership style encourages individualism instead of team building.   A big company can become strong if its foundations are supportive groups of people instead of individuals who have their own motives for staying in the company.   To be a good leader is to foster team work and understanding among subordinates. Better relationships build loyalty and sincerity in getting things done. 3. What strategies can Shelley employ to better manage her boss? (To answer this question, you may want to read this short piece by Harry E. Chambers: (You can find it through the EBSCO database in Business Source Complete). Shelley has to get over her feelings of being mislead into the predicament she was in.   She has to stop feeling like a victim and put things in proper perspective.   When emotions are put aside, she will be able to see that George is coming from a completely different background from hers.   She is into the arts while George, an engineer academic standards, uses more of logic to understand and solve problems.   She also has to go beyond her department’s problems to understand that George’s problems are way much heavier than hers. Being a subordinate, it is also required of Shelley that she learns how to follow her boss†¦ even if it seems wrong.   Otherwise, she can manipulate George’s decisions into her favor by finding out what motivates him to do things in another way. She can also use her communication skills in professionally sharing her ideas even before George can shoot it down.   It can be seen that Shelley tends to just hold back instead of verbally defending her ideas.   Micromanagers can still feel in control as long as they see that their subordinates see their problems from the boss’ point of view too. Shelley should put her ideas to work and then find ways of explaining it to George in the light of his perception and not hers. Shelley also has to inform George of her ideas before she starts writing them.   This way, they can discuss which ones he prefer and how they can compromise on how the subject should be given treatment. Simply making a press release, for example, without taking into consideration the boss’ view can be a waste of time because of the corrections.   However, if Shelley takes the initiative to place the information needed in front of her boss so that he just has to decide among the choices she offers, then things would be easier to do quickly. Shelley should also try to find out what makes George have a better relationship with the other managers.   She does not have to suck up to him and change her attitude but just analyzing those relationships could create better understanding of how to handle her boss. Lastly, Shelley really needs to go beyond her department and see things generally from the CEO’s point of view too.   George’s responsibilities are far harder to manage than hers and this could give her insight on why he treats her that way.

Look again at the end of the Crucible Essay

He tells the others who are to hang to show no fear. â€Å"Proctor: Give them no tears! Tears pleasure them! Show a stony heart and sink them with it! The audience are aware that Abigail and proctor had an affair but when John tells Abigail that he does not wish to see her again she tries to get her own back by accusing Elizabeth Proctor of witchcraft. She does this also to try and get proctor on his own so then they will dance on Elizabeth’s grave. Her plans back fires when John admits to the court that they had an affair. â€Å"Proctor: Mark her! Now she’ll suck a scream to stab me with, but- Danforth: You will prove this! This will not pass! Proctor: I have known her. † â€Å"Proctor: She thinks to dance with me on my wife’s grave! † Through this part in the court Abigail shows that she has authority in the town by shouting at the head of the court to try and change his mind, he replies by saying that he trust her over proctor. â€Å"Abigail: I have been hurt, Mr Danforth; I have seen my blood runnin’ out! I have been near to murdered every day because I’ve done my duty pointing out the devils people and this is my reward! To be mistrusted, Denied, Questioned like a- Danforth: Child I do not mistrust you-. † This causes tension, as you do not know what will happen to either Proctor or Abigail when the truth is found out. There is a conflict, which gets stronger as you go through the book. This conflict is between Hale and the court. When the court is made hale is for it and recons it is a good idea. The conflict starts when he is at the Proctors house and he hears of Rebecca Nurse’s arrest. â€Å"Hale: Believe me Mr Nurse if Rebecca be tainted, then nothings left to stop the whole green world from burning. † He then questions what the court is doing by searching for a poppet in the Proctors house. He then sides with Proctor again as he asks Parris if â€Å"every Defence is an attack upon the court? † In the very end his completely against the court and is trying to save Proctors life. â€Å"Hale: I have gone this three month like our lord into the wilderness. I have sought a Christian way, for damnation’s doubled on a minister who counsels men to lie. Hathorne: It is no lie, you cannot speak of lies. Hale: It is a lie! They are innocent! † This causes tension as Hale is a trusted figure and you don’t know if he is for or against something and if he will be able to change proctors mind on confessing. Hale tries to prevent the hangings by telling the court what the town is like when so many have died. â€Å"Hale: Excellency, there are orphans wandering from house to house; abandoned cattle bellow on the highroads the stink of rotten crops hangs everywhere, and no man knows when the harlots cry will end his life- and you wonder yet if rebellion’s spoke? Better you should marvel how they do not burn your province! There also many tense parts that are not in the conflicts, such as the part when Abigail is with the other girls in the bedroom and threatens them that if they talk then they will die. â€Å"Abigail: Mark this if either of you breath a word, or edge of a word, about the other things, and I’ll come to you in the in the black of some terrible night and I will bring a pointy reckoning that will shudder you. † This is tense because you realise that she has the power to kill anyone including her own friends. Also when Hale is questioning Tituba you don’t know how much she is going to say about what happened in the wood. â€Å"Hale: who came to you with the devil? Two? Three? Four? How many? Tituba: There was four. There was four. † This causes tension because it is fast paced which adds a bit of excitement as well. Arthur miller uses the conflicts between different characters or a group of characters to cause dramatic tension extremely well, as he gives whole scenes to get to know the characters and then brings them together in the last scene. The reason why this helps cause dramatic tension is because as we know the characters, we expect them to do something but they end up going against it, like in the court when we expect Elizabeth to tell the truth, she tells a lie to save her husband, but ends up getting him killed. I think that this also helps to make the ending a lot more satisfactory, by ending many lives of characters we know and have heard express there feelings. He also resolves the main conflict between Elizabeth and Johns marriage, which was dramatised in act two, so every thing turned out well, and if John had stayed alive many more people would have probably died as a result of revenge, anger, the want of power and jealousy. It was good to be told what happened after the book ended because I was wondering what had happened to Abigail and if Elizabeth was hung after the baby had been born, which had kept her from being hung for a year, was born. Show preview only The above preview is unformatted text This student written piece of work is one of many that can be found in our GCSE Arthur Miller section.

Innovation Strategy at Microsoft Essay

Microsoft Corporation is an American multinational software corporation that develops, manufacturers, licenses and supports a wide range of products and services related to computing. Microsoft is the world’s largest software maker and affects millions of users worldwide every day. The company recorded all-time high revenue bringing in $73.7 billion for fiscal year 2012. After analyzing this case, I have concluded that the main problem for Microsoft is that their deep silos are inevitably hindering its ability to produce products and/or services to compete with current computing trends in the industry. While Microsoft continues to dominate the computing world, it cannot be attributed to their innovation strategy. To address these problems I suggest that Microsoft alter their environment to better simulate innovation. Microsoft should create an environmental culture in which employees are encouraged to venture outside their tasks, minimal time pressure, and high job security give positive feedback for initiatives taken. These recommendations are based on specific concepts from the book. Current environment inside Microsoft does not currently provide positive feedback. Their current environments sets commitments for each division and employees are faced with performance evaluations. When employees failed to meet designated commitments, employees were penalized. Additionally, employees are penalized for taking on activities unrelated to their commitments. First in chapter 6 we saw that in an industry where growth is slowing and competition becomes stronger, an organization’s success requires innovation. This is why it is recommended that Microsoft focus on simulating innovation. We saw that innovators derive from individual developers and thereby can be considered the true source of innovative products. While an organization system model and creative individuals are key stakeholders in the business, it is not enough to drive innovation. Per chapter 6, there are several effective ways to simulate innovation- of which are the recommendations suggested above. Innovation Strategy at Microsoft: Clouds on the Horizon ACC – Applied Carbon Corporation (large environmental technology conglomerate) EBC (Executive Briefing Center) Innovation team- Gates was engaged with the engineer and the algorithm, he talked about how the algorithm that could increase the speed of the search This suggestion by Gates reduced time used on massive server banks Later he proposed an innovation to monetization model that would save corps millions of energy time. Innovation at Microsoft: Top-Down or Bottom-Up? Innovation drivers: Product groups, Microsoft Research labs, Innovation teams generating grassroots innovation Innovation at Microsoft really was a â€Å"one-man show†, vision and drive of a senior leader, i.e. Gates, then would work its way down Gates would send out memos calling for dramatic change in products, services and technologies Microsoft offered Extensions on existing products & services – result of product groups New products & services accounted for 1/3 Microsoft Rev Grassroot Innovation Grassroot innovation- attempt to tap into diverse ideas of Microsoft employees & turn into profitable new businesses Participated in ThinkWeek, Quest, IdeAgency & Innovation Outreach Program ThinkWeek- technical papers submitted once a year directly to Gates who reviews them for a week & makes comments Quest- Similar to ThinkWeek but involved Microsoft’s most senior & accomplished technical minds Thinkweek & Quest tapped into minds of senior technical staff- ignored other employees IdeAgency- to full realize potential in grassroots innovation by all Microsoft employees Executive sponsor (most likely product group leader) identified a prb that needed a solution & all employees through an IdeaExchange tool would submit solutions Learning by doing- needed more adjustments- submitting ideas wasn’t enough. Therefore top ideas of IdeAgency were selected (ie. 300 first session), form groups, were given a budget & resources to develop a prototype within 8 weeks. ThinkWeek, Quest, IdeAgency- all internal request for info, IOP implemented to include public Chief innovation officers from 10 Microsoft largest accounts for two-day innovation brainstorming conference- asked to look 5 years ahead (LT ignore ST) Steep believed this would drive innovation b/c had two critical flows of information done in product groups & Microsoft research labs 1. Top-down guidance 2. Bottom-up expertise The Information Technology Industry: Clouds on the Horizon Grassroots innovation initiatives response to increased competition from all sides (apple, amazon, google, linux and others) Microsoft generated most rev from consumer & enterprise licenses for software products ’08 operating income $22.5B on rev of $60. 4B (15% growth rate) New technologies threaten importance of Windows operating system as a universal platform, undermining traditional licensing model used by Microsoft for so long Microsoft business model relied heavily on product groups within divisions while each group tailored its software development process to its core technology & market Product groups worked closely with Sales, Marketing & Service division to deliver on customer needs Again, licensing model has been successful for Microsoft but many business analysts that shrink-wrapped software method of generating revenue will be obsolete and lose to cloud computing items 2000 Apple launched MobileMe Yahoo implemented online advertising business model Amazon online service & transaction business model Google online info search leader Grassroots Innovation under Microscope Product groups focus on ST & Research labs on LT So many processes running concurrently with lots of capital tied into them – is Microsoft delivering on its process? The ThinkWeek & Quest relied heavily no Gates- so what if he departed? IdeAgency great on paper- while delivered many successes, few drawbacks- immense time required to facilitate Too many hurdles trying to make fruitful collaborations in resistant environment Too much effort to get anything going across the product groups Many employees refused to work on projects beyond their defined objectives and commitments out of fear of receiving poor evaluations Organization Structure & Design Three divisions: Platform Products & Services, Microsoft Business & Entertainment & Devices Deep silos that barely communicated or collaborated Three business divisions, seven business groups & 27 product groups were told to focus on its own individual profit/loss. Business groups didn’t have time or incentive to participate in collaborations away from their own group Culture & Beliefs Developer-centric company b/c most employees possessed extraordinary amount of tech expertise- every employee (even senior mgmt.) had small office with a closed-door policy to concentrate better Culture a result of Gates behavior and mgmt. system driven by 3 core beliefs- 1) individual excellence (believed they had brightest employees in the world) 2) competitive behavior 3) accepted to never accept 2nd best (Go Big or Go Home) These believes lead to extreme intra- and interfirm competition intensity Competition amongst each other for positions Personal meeting with Gates & his lieutenants in which major employees are dissected & reviewed (can make or break your career at Microsoft) Culture & Beliefs Individual & group incentives were primarily influenced by â€Å"commitments† tied to each employees output- detailed objectives stated in form of a contract between employee & supervisor. At beginning of year commitments set in stone & couldn’t be changed.

Major League Baseball Essay Example | Topics and Well Written Essays - 750 words

Major League Baseball - Essay Example It uses a unique video editing information system as a product differentiation strategy that allows employees to produce highlights in just a few minutes, sending out about 200 highlights a day during the regular season and meeting a wide range of customer needs. The buyer’s volume and importance of the product are evident from its sales levels and demands for the MLBAM (Case Study 2). The product generates around $ 450 million a year in revenues, out of which fifty percent comes from fans with the balance generated from advertising that comes with online content. Supplier power Supplier strength for MLBAM is visible in its strong command and concentration in the online sports content business that has been hugely successful judging from the impressive revenue performance, satisfied users given the amount of information, updates received and convenience. The company has also succeeded in product differentiation because it offers the product in a unique way and targets niche ma rket. It also uses different technological platforms that apply a plug or a battery such as computers, laptops, and mobile phones to send clips of streaming video and text, thus creating utmost convenience informing viewers and fans about what they need to know. The product has capabilities to tap into the base by presenting multiple (camera) angles, on-demand video, and stats. Another aspect of supplier power for MLB is its specialty in providing a large amount of online information that is unavailable anywhere else or on any other device. Further, online content business has become a popular source of information for many users, thus creating immense business viability for suppliers who offer unique products and services with the objective to meet the needs of the different online customers. MLB has identified these needs and perfectly tried to meet them through their product. Increasing customer loyalty To maintain and/or increase customer loyalty, MLBAM should employ strategies that jealously guard its existing market share and also explore ways of expanding the customer base to grow revenue and increase business performance. Product differentiation based on customer segments is one of the strategies the company can use. Though it targets to introduce customized applications for certain models of cell phones, it can expand the scope to cover other handsets and also include other non-phone gadgets such as iPads. The company should also explore the strengths and limitations of its competitors by interrogating the soft spots of alternative products to strengthen its products. Other strategies may include going an extra mile to know its customers better, meet and exceed customer expectations, increase value derived by customers from its products, and endeavor to distinguish between needs and wants. Which of Porter's three generic strategies is MLBAM following? Porter’s generic strategies are: segmentation strategy (focus) for a narrow market scope, diff erentiation strategy for a broad market scope with competitive advantages of uniqueness and competency, cost leadership strategy for a broad market scope with advantages of low cost and competency. MLBAM seems to have adopted the differentiation strategy targeting a broad market but ensuring uniqueness and competency as the selling points. How can MLBAM use efficiency IT metrics and effectiveness IT metrics to improve